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The Ecsta DX
Aroma is Kumho's Grand Touring All-Season tire designed for
trend-setting, fashion-conscious drivers who enjoy products
that will set their luxury coupes and sedans apart from
everyone else's. In addition to delivering an alluring aroma
that replaces a tire's normal "rubber" smell with the subtle
scent of fresh lavender, the Ecsta DX Aroma is designed to
deliver a comfortable ride and low noise, while blending
good wear with dry, wet and year-round traction, even in
light snow.
Using a special mixing technology to blend the synthetic
oils that provide the fragrant scent into the rubber
compound, these heat-resistant oils are said to enhance the
bonding of rubber chains and maximize the viscoelasticity of
the rubber compound, which helps reduce braking distances on
wet or dry roads. The Ecsta DX Aroma compound also features
silica to improve all-weather performance and wet traction.
This unique compound is molded into a sophisticated
directional tread design that features a continuous center
rib for constant road contact to enhance highway stability,
along with tread blocks designed to provide uniform
stiffness to maintain ride comfort throughout the life of
the tire. The tread blocks also feature an optimized pitch
sequence resulting in variable pitch lengths to help
minimize noise, while four wide circumferential and numerous
sweeping intermediate grooves help evacuate water reducing
the risk of hydroplaning. The tire's structure includes
high-tensile steel belts and a jointless nylon cap ply to
help improve ride comfort and durability, while an
undertread reduces unwanted heat buildup for consistent
performance.
NOTE: The lavender scent lasts approximately 1 year and
while always present, is most noticeable immediately after
normal driving when the tires are warm. |
