The Rugged Terrain T/A is BFGoodrich's Highway All-Season light truck tire developed for the drivers of jeeps, pickup trucks and sport utility vehicles looking for versatile tires that can work during the week and be ready for a little adventure on the weekends. Designed as a tire option that fits between mild Highway All-Season on-road tires and more aggressive On-/Off-Road All-Terrain tires, the Rugged Terrain T/A combines a bold off-road appearance along with on-road appeal by blending aggressive looks with pleasant ride qualities, low noise and year-round traction in dry, wet and wintry conditions.

The Rugged Terrain T/A radial's symmetric tread design features alternating width, wraparound shoulder blocks that extend onto the tire's upper sidewalls to generate traction on loose surfaces, while small tread-cleaning bars molded at the bottom of the shoulder grooves help eject gravel and dirt. Two large central circumferential grooves and multiple lateral grooves evacuate water to resist hydroplaning and enhance wet traction. The tread design features variably sized elements whose shapes and sizes have been computer-optimized to reduce pattern noise as the tire rolls against the road.

The tire's internal structure features twin steel belts reinforced by BFGoodrich's Equal TEnsion Containment (ETEC) System that spirally wraps nylon above the steel belts for extra toughness in all terrains. A two-ply polyester carcass is used to assure a smooth ride.