Bridgestone Turanza with Serenity Technology

The Bridgestone brand is the choice when it comes to performance & comfort. Bridgestone Firestone North American Tire, LLC (BFNT) introduces the all new Bridgestone Turanza with Serenity Technology™. Serenity Technology focuses on four key benefits that are paramount for consumers: Quiet, Comfort, Wet Performance & Long Wear. With its elegant design, Turanza with Serenity Technology will earn lavish praise from even the most critical drivers.

This all-season tire with an asymmetric tread pattern is designed to deliver outstanding wet & dry performance—including the ultimate in ride & comfort—for premium touring cars, all year long.

“Our new Serenity Technology incorporates many features from our other innovations, providing a quiet, comfortable ride with outstanding wet performance & long wear,” said Phil Pacsi, Vice President, North American Consumer Tire Marketing, BFNT. “Turanza with Serenity Technology will give you the peace & comfort to feel the difference.”

The new Turanza tire also features Ever-Black Technology which preserves the sidewall’s appearance over time. For drivers who want to get the most out of their cars, -- It’s Bridgestone or Nothing.

Additional Features & benefits of the Bridgestone Turanza with Serenity Technology include:

• Mid-End Grooves. Improves noise & helps prevent irregular treadwear.
• High Angle Lateral Grooves. Helps avoid hydroplaning.
• Silent C-S-C. Helps absorb noise even as the tire wears.
• Asymmetric Cavity Shape. Reduces vertical vibration & improves handling.

The Bridgestone Turanza with Serenity Technology is available in 22 sizes which provide coverage for a wide variety of premium touring vehicles. The H-rated sizes feature a 70,000 mile treadwear limited warranty with a 740 A A UTQG rating. The V-rated sizes will feature a 50,000 mile treadwear limited warranty & the W-rated sizes will feature a 45,000 mile treadwear limited warranty. UTQG ratings for the V- & W-rated sizes have not been finalized at press time. The Turanza also carries the Bridgestone Platinum Pact Warranty & the Buy & Try 30 Day Guarantee.

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