Bridgestone Potenza Concept Tire

Bridgestone Corporation, parent company of Bridgestone Americas Holding, Inc. (BSAH), unveiled an ultra-high performance Bridgestone-brand Potenza™ concept tire at the 2007 North American International Auto Show (NAIAS), yesterday in Detroit.

Bridgestone’s Potenza concept tire is fitted on the Lexus LF-A sports car concept at the NAIAS. The vehicle, on display in the Lexus exhibit, sport 265/35R20 (front) and 305/30R20 (rear) tires.

The concept tire represents a dynamic new expression of the Potenza brand, recognized worldwide by sports car and premium vehicle enthusiasts for outstanding performance, sporty good looks and race-inspired technologies.

Bridgestone is a long-standing original equipment tire supplier to Lexus. Many Lexus luxury vehicles – including the LS, GS, ES, and IS sedans, SC coupe, LX and GX utility vehicles and GS hybrid – feature Bridgestone-brand tires as original equipment.