Yokohama Tire Corporation Introduces the All-New AVID ENVigor

FULLERTON, CA. – (Dec. 3, 2009) – Yokohama Tire Corporation is raising the bar on performance with the introduction of its all-new AVID® ENVigor™. The tire is the first to offer consumers the ideal blend of all-season performance, low rolling resistance, smooth comfort & long treadlife. It goes on sale in March 2010 in 69 sizes, making it one of the largest tire launches in the company’s history.
“ENVigor is unlike any product the industry has developed to date,” said Dan King, Yokohama vice president, sales & marketing. “Only ENVigor delivers collectively all the performance & environmental attributes in a single tire that a new category virtually had to be created for it: Gr& Performance. It provides excellent traction & h&ling, enhanced comfort & treadlife – all while delivering remarkable gas mileage. It’s quite possibly the most complete tire ever created.”
The ENVigor features Yokohama’s proprietary Adaptive 3D sipes that help maintain water & winter traction; angled groove walls & circumferential grooves that resist hydroplaning; a tapered center rib & unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; & an all-new silica compound for excellent fuel efficiency.
Designed for a broad range of vehicles – including entry-level & luxury coupes, sedans & SUVs – the ENVigor will replace Yokohama’s popular AVID H4s/V4s & W4 tires.
Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing & marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing & sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology & innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck & bus, & off-the-road mining & construction applications.

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