Fort Mill, SC & Lakeville, IN – (Date) – The convergence of the high-performance street tire & race tire industries took a significant step forward today as Continental Tire & Hoosier Racing Tire announced a strategic alliance based on a shared vision for motorsports marketing & race proven technology. By engaging the companies at the marketing, business & R&D levels, the alliance will allow both companies to drive new growth prospects, technologies & have the potential to ultimately transform a variety of motorsports platforms.

“This partnership will open the door for endless opportunities, which will benefit both companies,” said Bill Caldwell, Vice President of Sales & Marketing, Continental Tire.

“The combination of Continental’s expertise is in performance street tires, & Hoosier’s industry leading technology in race tire development will allow both companies to compete in new market segments.”

“The exchange of technologies will result in increased levels of performance in future product developments for both companies,” said, Joerg Burfien, Director of R&D - Americas, Continental Tire.

The alliance will consist of Continental & Hoosier being strategic partners for advanced performance solutions & motorsports integration. A team of industry veterans has been formed & will be the driving force behind the collaborative marketing, product development & implementation process. Both companies will invest substantially into resources for the marketing, business development & delivery of specific products.

“We are working together because we believe it benefits both organizations by affording opportunities for deep collaboration in marketing & business development, allowing us to rapidly deliver high quality products to consumers who are simply dem&ing the best tire for their investment,” said Dennis Sherman, Vice President Sales & Marketing, Hoosier Racing Tire. “Together we are better.”


With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems & components for the powertrain & chassis, instrumentation, infotainment solutions, vehicle electronics, tires & technical elastomers, the corporation contributes towards enhanced driving safety & protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 133,000 at nearly 190 locations in 35 countries.


Hoosier is the largest race tire manufacturer in the world. Hoosier manufactures & distributes a complete line of racing tires for most types of racing, including road, drag, oval, & kart applications. For additional information on Hoosier Racing Tire & its line of high performance racing tires.

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