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BFGoodrich® Tires Celebrates the Thrill of GO with an Online Community for Auto Enthusiasts
September 16, 2009
BFGoodrich® Tires Celebrates the Thrill of GO with an Online Community for Auto
Enthusiasts
-The Nation of GO is now live at NationofGO.com-
GREENVILLE, S.C.
BFGoodrich Tires® announced today an action-packed online gathering place for
those who live for the thrill of the drive. The place is NationofGO.com, & its
purpose is to provide an online community where people with a passion for
driving can celebrate & share what they love to do best. While there are many
different types of automotive enthusiasts, some who live for the trail, others
who live for the road, all are driven by the same thing - a passion for GO.
Created for enthusiasts by enthusiasts, BFGoodrich Tires took all of the action
of auto & housed it all under one roof at NationofGO.com.
After all, GO is a lifestyle, a thirst, an addiction - it's a passion for
getting behind the wheel. The Nation of GO allows members to create driver
profiles; map roads, tracks & trails; upload photos & videos; post blogs &
events; start discussions on forums & follow pro drivers. It's a community
that enables members to connect with others who share a common passion.
"BFGoodrich is all about GO, so that's how we've geared the site," said Tom
Jupena, br& communications manager for BFGoodrich Tires. "The Nation of GO is
a social network offering innovative tools to help people ÔDrive. Connect.
Share.' It's about doing what you love, & sharing your experiences through
pictures, maps, videos & conversation. Among other innovations, the Nation of
GO combines Google Maps with our own mobile mapping application to make plotting
your favorite roads & trails easy. We haven't built a site for everyone. We've
built a site for everyone who shares this passion."
Along with the launch of NationofGO.com, BFGoodrich Tires has embarked on a
social networking initiative with the Nation of GO Tour. The tour will travel
the country to drive awareness, & along the way, post pictures & videos &
share stories about the journey. Nation of GO members can follow the tour online
by visiting the Nation of GO site, the Nation of GO Tour blog (blog.nationofgo.com),
Twitter (twitter.com/nationofgo) & YouTube (youtube.com/nationofgo).
"It's the essence of the Nation of GO mission," says Jupena. "We're no longer
strictly talking to the consumer in a traditional marketing sense. We're
encouraging conversations & providing a fun place for them to happen."
Features of NationofGO.com include:
Build a Profile to Show How You GO
Each member has the ability to share their unique take on GO. They can upload
photos & videos, tell the community a bit about themselves & their driving
interests, create blog posts & share insights on events. Members can also
follow other drivers & groups who share their interests. These groups include BFG-sponsored teams
& drivers such as drift champion Samuel Hubinette, 2009
King of the Hammers winner, Jason Scherer & 2009 King of the Hammers
runner-up, Casey Currie.
Create & Share Drives to Show Where You GO
One of the top features of the site is the ability to recreate a drive. Users
can plot drive points along the map by drawing with their mouse, inputting GPX
or USR files, latitude & longitude coordinates, or uploading them straight
from a mobile device. Once a drive is created, photos & videos can be placed
to specific points along the drive, as well as custom notes to inform other
users of suggestions or tips about the drive. This tool allows enthusiasts to
track driving experiences as well as provide other drivers with the ability to
discover new ones. It's the ultimate way to find & share your GO.
Web Forums to Talk About GO
In the Nation of GO web forums, enthusiasts can discuss a range of topics from
favorite racing series to the best equipment for Baja or Thunderhill. They can
explore tips from friends & professional drivers, connect with members of your
local community & discuss the latest in the world of automotive racing.
Nation of GO Mobile Application to Take GO Where You GO
The free Nation of GO mobile application allows members to track a drive &
take geotagged photos that can be uploaded in real time with just the click of a
button, creating a seamless connection between the real world & the community.
The application is available for download on the iPhone 3G & iPhone 3GS &
the BlackBerry® Curve 8310 & 8330.
The Martin Agency, a Virginia-based advertising agency, led the creative &
assembled a dream team for the development of the website. Odopod, a digital
agency, led the development of the online community. EveryTrail was responsible
for the mapping services & iPhone application, while Pluck h&led the
community services.
Using motorsports as a proving ground for more than 30 years, BFGoodrich Tires
is involved in every type of racing, including oval, sports car, drifting, drag,
desert, dirt, rally & extreme rock-crawling. BFGoodrich Tires combines
technological expertise with vast motorsports experience, delivering a
high-performance tire for every type of vehicle.
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| BF Goodrich tire overview |
| For the past 130 years, BFGoodrich has
been at the heart of the motor car & tire world... From the first car marketed in the United States, through the invention of the tubeless tire, the take-offs & landings of the Columbia space shuttle, motor racing, BFGoodrich tires have led an adventurous life! In addition to very efficient products, BFGoodrich offers that little something which makes it a legendary brand: Driving pleasure, strong sensations or extreme adventures. BFGoodrich is closely linked to the concept of driving pleasure, whether at the wheel of a 4x4 in a thick cloud of dust, or at the controls of a powerful thoroughbred. Rising to the challenge is second nature to BFGoodrich. On every surface in the world, the brand has forged itself a winning image through the great success it has had in competition. |
